- http://www.blastradius.com/submissions/jordanflight/
- http://www.awwwards.com/case-study-the-air-jordan-2012-by-blast-radius.html
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In the video it actually shows the website starting at 00:55 - 01:07. I wish the website was still up but there are only videos of the it now. The website was a very clear and simple. It showed Jordan shoes and promoted it through this amazing website. It was very intuitive and so well organized. Even though it was only online for a while, the design for this website was very obvious for many different reasons. First it was very linear, meaning all you have to do was scroll. There were not links that you had to click to get where you wanted to go. It was just one long web site. Another obvious design are the circles/bullets on the right hand side of the website. When you clicked on one of them it would immediately take you to the section that you wanted to go to. Lastly the flow of the website was seamless and so elegant. The website truly had a design that was obvious.
It sounds like the website featured parallax scrolling. In design, we call this a one-page experience. This setup is really good for featuring one product and makes it obvious what the content is focused on.
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