3 - James Farley

The app I chose to talk about it Sleep Cycle.

The sleep cycle app is an app that detects how a person is moving in their sleep via the accelerometer in their iPhone and wakes them up at the best possible time. It figures out that particular person's sleep pattern and when it senses that they are not in a deep sleep it wakes them up to one of its calm, relaxing alarm sounds. I believe millions of people wake up to a loud annoying alarm every morning, and if they were in a deep sleep they end up being very groggy and have a slow morning. The design team wanted to create something to fix this problem, obviously many people have to get up at a certain time to fulfill their obligations, but they tried to make that experience better. They thought that if they could figure out a way to wake people up at the point in their sleep cycle where they won't feel extremely slow and groggy not long after waking up, it could be very beneficial to millions of people. They had a great vision, and seemed to accomplish it well, this app is the top paid app in nine different countries around the globe.