Throughout assignment three, while my team was considering the different uses and users of YouTube, it came to our attention that the websites homepage was too much. It was too busy and it was overwhelming to the user, especially for the typical uses of the site.
The "aim low" principle discussed on page 92 of the text would be a helpful tool in order to simplify YouTube for its users. This principle makes it easier to cut out the unnecessary features by understanding that 80% of the sites usefulness comes from 20% of its features. With this in mind YouTube could benefit from tapping into resources including persona's and usability tests in order to better understand what their users want/use. With this said, and given the information my team gathered, we decided it would be beneficial to drop the Recommendation tab on the home screen in order to make room for the search function, as well as, the most viewed videos on YouTube for the day, week, month, year, and of all-time. The users we talked to preferred, or consistently used these features far more then the Recommended videos, which happens to take up most of the main page. Seeing how most of its users use the search and most viewed sections, YouTube's design could benefit from highlighting these commonly used features on their home page.
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